Finding the best Shopify theme for a general store requires following a certain criterion, such as: how many items you can add to your store, availability of tools that help the navigation such as the mega menu and the predictive search, the look of the home page and more.
And since I have already reviewed tens of Shopify themes, I decided to write this list of ten theme options for you to use on your Shopify general store, and I made sure that there are all options when it comes to features, design flexibility, and budget.
Without further ado, let’s begin!
10 Best Shopify Themes for a General Store
EcomSolid – Best Freemium Theme for General Stores
- Developer: EcomSolid
- Price: Free & paid plans: $0/month, $19/month, $39/month
- Updates: Free with each plan
- Mega Menu: Yes
- Predictive Search: Yes (Using 3rd party apps)
- Recommended Products: Yes
- Frequently Bought Together: Yes (For paid plans only)
- Design Customizability: Good for the free plan, high for the paid plans
- Other Features: Many
- Built-in Styles: Many
EcomSolid is a freemium theme that offers both, free and paid plans.
There are many features that make EcomSolid a good theme for general Shopify stores, such as the mega menu that allows for easy navigation through a store with many collections and sub-collection, the recommended products feature that allows you to show related items on a certain product page, and more.
The nice thing is that the free plan of EcomSolid offers many good features that can be useful for general stores in general, and features that can help increase the AOV on your store.
And the paid plans of EcomSolid offer even more features such as the “frequently bought together” feature that allows the shopper to add other related items without having to go and visit each product page individually.
You can read my EcomSold theme review to learn more about this theme and where to download it for free for your general store.
Supply – Completely Free Theme for Shopify General Stores
- Developer: Shopify
- Price: Free
- Updates: Free
- Mega Menu: No
- Predictive Search: No
- Recommended Products: Yes
- Frequently Bought Together: No
- Design Customizability: Limited
- Other Features: Few
- Built-in Styles: 2
Supply is a free theme that is offered by Shopify itself, and it gets free updates on regular basis, which is great.
Supply was mainly created as one of the themes stores with large inventory, which makes it one of the best free themes for general Shopify stores.
The downfall though is that it lacks some essential features like the mega menu and the predictive search features, but it comes with the recommended products feature on the product page, which is good for offering alternatives or related items in the same category of the product someone is browsing.
And the general look of the home page with Supply is clean, which is also useful for general stores with many collections and products.
Supply also the collection filtering feature on the sidebar, which allows the shopper to find specific products based on certain criteria such as: color, size, brand, material, …etc., with fewer clicks and without having to go to every product page individually.
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Venture
- Developer: Shopify
- Price: Free
- Updates: Free
- Mega Menu: Yes
- Predictive Search: No
- Recommended Products: No
- Frequently Bought Together: No
- Design Customizability: Limited
- Other Features: Few
- Built-in Styles: 3
Venture is another good free theme from Shopify that can be used on your general store, especially that it was created for stores with a large catalog.
What makes Venture stand out is the mega menu feature that allows you to show certain products with their images and even prices.
Another feature is the single featured product on the home page, which allow you to show a certain product that you intend to focus on promoting, such as a best-seller or a new item.
The downfall is the lack of some other theme features that are essential for general stores such as the recommended products feature, but these can be added through separate Shopify apps, and some relevant apps offer free plans.
Like Supply above, Venture theme comes with free updates as it was developed by Shopify itself, which already ensures that the highest quality standards are met with this theme.
Minimal
- Developer: Shopify
- Price: Free
- Updates: Free
- Mega Menu: No
- Predictive Search: No
- Recommended Products: Yes
- Frequently Bought Together: No
- Design Customizability: Limited
- Other Features: Few
- Built-in Styles: 3
Minimal was mainly created for Shopify stores with small inventory, but it is still a good theme for general stores as it comes with some important features like the recommended products feature.
Also, it’s a clean theme that makes the overall user experience seamless.
But more than that, Minimal allows for adding a location map through the pickup availability feature, which is good if your general Shopify store has a physical pickup location or store associated with it.
Minimal lacks other essential features such as the mega menu and the predictive live search, but these are not so important if your general store has only few items in few collections.
Check out my Minimal theme review to learn more about this theme and where to get it for your general store.
Debutify
- Developer: Debutify
- Price: Free & paid plans: $19/month, $47/month, $97/month (50% Off if you pay annually)
- Updates: Free with each plan
- Mega Menu: Yes (Only paid plans)
- Predictive Search: Yes (Only paid plans)
- Recommended Products: Yes (Only paid plans)
- Frequently Bought Together: Yes (Only paid plans)
- Design Customizability: Limited for the free plan, high for the paid plans
- Other Features: Few for the free plan, a lot for the paid plans
- Built-in Styles: Many, but mainly for the paid plans
Debutify is a robust premium theme that comes with a free plan, like it is with EcomSolid on the top of this list.
The downfall is that Debutify’s free plan offers very few features, but the paid plans offer a lot of features that can be useful for navigation and for increasing conversions on revenue on a Shopify general store.
Some of the many features of Debutify’s paid plans are the mega menu, the predictive live search, the recommended products, and the “frequently bought together” feature that allows for group cross-selling to increase revenue and profit, which is why you see it on almost every page on Amazon.
The paid plans of Debutify might seem expensive, but you can get a 50% discount if you pay for a year in advance.
The problem is that, different from other premium Shopify themes, with Debutify, if you stop paying for a certain plan, you can’t use the premium features anymore.
You can learn more about this theme in my Debutify review where you see where to download it for free in order to use it on your general store.
eCom Turbo – Best Low Cost Theme for a General Store
- Developer: Frank Hatchett
- Price: $97 For 1-store license, $127 for 3-stores license, $147 for unlimited-stores license. One-time payment for all plans.
- Updates: Free
- Mega Menu: No
- Predictive Search: No
- Recommended Products: Yes
- Frequently Bought Together: Yes (Upsell popup)
- Design Customizability: Good
- Other Features: Many
- Built-in Styles: No
eCom Turbo is one of the best paid Shopify themes for general stores, as it was created by Franklin Hatchett, a successful dropshipper who offers a full training on dropshipping with Shopify that is called Ecom Elites.
And Franklin created this theme mainly for dropshippers who sell on Shopify without inventory, and most of these have general stores, which makes eCom Turbo a good Shopify theme for a general store.
The theme offers many good features that can help your general store, especially the recommended products feature and the upsell pop-up feature that are proven to increase the average cart value and the profit when used correctly.
eCom Turbo does not offer a free plan, but the good thing is that it is very affordable, and it comes with free lifetime updates despite the one-time payment to buy it, unlike Debutify and EcomSolid that require a monthly fee.
If you want a low cost theme with premium features and with free updates for your Shopify store, then this is the way to go.
Check out my eCom Turbo review to learn more about this theme.
Superstore – Top Wholesale Theme for a General Store
- Developer: Pixel Union (Owned by Shopify)
- Price: $280 One-time payment. 14-Day money back guarantee.
- Updates: Free
- Mega Menu: Yes
- Predictive Search: Yes
- Recommended Products: Yes
- Frequently Bought Together: No
- Design Customizability: Good
- Other Features: A lot
- Built-in Styles: 4
Superstores is a great theme for general stores as it was mainly created for wholesale Shopify stores, and it comes with a good range of design flexibility and with a lot of features that can help the branding and conversions on your general store.
What makes Superstore even better is that it was created by a Shopify-owned company, which offers free lifetime updates even though you only pay once to get the theme with all of its features.
Some of the main Superstore theme features that are important for a general store are: the mega menu, the predictive search with images, the recommended products, and many more.
Superstores is a very unique Shopify theme for general stores, which justifies the apparently high price.
In any case, Superstore comes with a 14-day money back guarantee, which makes it safe to try.
Empire
- Developer: Pixel Union (Owned by Shopify)
- Price: $180 One-time payment.
- Updates: Free
- Mega Menu: Yes
- Predictive Search: Yes
- Recommended Products: Yes
- Frequently Bought Together: No
- Design Customizability: Limited
- Other Features: A lot
- Built-in Styles: 3
Empire was created by the same company that created Superstore, and Empire theme was also created for large inventory stores, which makes it another good choice for a general Shopify store.
The mega menu, the predictive search with images, and the recommended products are all features that come with the Empire theme to help your general store through easy navigation and good user experience.
Some other features that make Empire theme good for general stores with many products are the quick view, quick buy, recently viewed items, color swatches, product tabs, product filtering, and more.
Empire also comes with lifetime free updates, but it doesn’t come with a money back guarantee since it is sold at a lower price compared to Superstore.
You can learn more about this theme in my Shopify Empire theme review.
Turbo Portland
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $350 One-time payment. 14-Day money back guarantee
- Updates: Free
- Mega Menu: Yes
- Predictive Search: Yes
- Recommended Products: Yes
- Frequently Bought Together: Related products on cart page
- Design Customizability: High
- Other Features: A lot
- Built-in Styles: 6
Turbo is one of the top Shopify themes that can be used on a wide variety of stores, including general stores, especially that it was created for stores with huge inventory.
And Turbo was created by another company that is owned by Shopify itself, which offers free lifetime updates even though they charge you only once for getting Turbo theme for your general store.
Many things make Turbo a good theme for a general Shopify store, such as the fact that you can create multiple mega menus at the same time, with many columns in each one, which is great if your general store has many collections and sub-collections.
Also, the recommended products on the product page and the live search with images are great for general stores.
What makes it even greater is the group upsell feature that allows you to show other recommended products on the cart page when someone is very close from finishing their order, which can help increase the average cart value.
And there are countless of other useful features that come with Turbo theme, such as the product filtering, the email submit pop-up, the customer reviews, …etc., which all can be used to increase sales on Shopify stores.
Because the price of Turbo is not the lowest, it comes with a 14-day money back guarantee that makes it safe to try.
You can learn more about this theme in my Shopify Turbo theme review where you can find my exclusive discount code as well.
Flex – Best Shopify Theme Overall
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $450 One-time payment. 14-Day money back guarantee
- Updates: Free
- Mega Menu: Yes
- Predictive Search: Yes
- Recommended Products: Yes
- Frequently Bought Together: Related products on cart page
- Design Customizability: High
- Other Features: A lot
- Built-in Styles: 13
Flex theme was created by the same company that sells Turbo above, which is owned by Shopify, and it is the best Shopify theme for all kinds and sizes of stores, not only for general stores.
Flex was created to offer the maximum flexibility when designing a Shopify store, which can help you brand your general store and make it stand out.
It also comes with a lot of useful features that can help conversions and profit on your general Shopify store, like Turbo above.
I only keep it down on the last because of the price that might not be for everyone, but it is worth more than this price if you take into consideration the flexibility, the features and the great support with lifetime free updates.
Flex also allows for creating many mega menus on the same store at the same time, with multiple columns in each menu, which is great for general Shopify stores with a lot of products.
It also offers many other features that are important for increasing sales and revenue on general stores, such as the recommended products on product page and on the cart page.
Flex also offers the predictive search with images and the product filtering feature to help shoppers find the exact product they are looking for more quickly.
Because of its price, Flex also comes with a 14-day money back guarantee, which makes it one of the best premium Shopify themes with a free trial or plan, and makes it safe to try for your general store.
Read my Flex theme review to learn more about it and get my exclusive coupon code.
How to Pick The Right General Store Shopify Theme?
Choosing the right theme for a general Shopify store depends on certain criterion, such as:
- Your budget.
- The number of collections, sub-collections, and products on your general store.
- The availability of features that help navigation and conversions for general stores like the mega menu, live search, recommended products, upselling, …etc.
- The developer’s reputation and support.
EcomSolid’s free plan would be a good free option if you were on budget but want a good theme with some premium features, especially the ones that are important for a general store such as the mega menu and related products.
eCom Turbo by Frank Hatchett is a great option if you want a premium theme for a general Shopify store with the upsell pop-up feature and other features that are good for general stores, especially that it costs an affordable one-time payment to get it and you enjoy lifetime updates for free.
Superstore theme is great for wholesales general stores with large inventory.
Turbo is a great quality theme that is designed for speed and for large inventory stores.
And Flex can be a great option if you want to customize your general store and make it unique compared to other stores.
Conclusion
There you go!
These were my 10 best Shopify themes for general stores, paid and free.
If you still need help in choosing the right theme for your general store, then feel free to tell me about your store, the number of collections and products you intend to add, and your budget in the comments’ section below, and I will do my best to help you out in choosing the best option 🙂