10 Best Shopify Themes for Jewelry Stores – Free & Paid

Choosing the best Shopify theme for a jewelry store requires having some important features that would help make conversions on expensive items, such as a clean layout, the use of certain fonts, large images, easy navigation, upselling and cross-selling, adding testimonials, …etc.

And it should suit your budget so that you still have money left for the marketing.

I have reviewed tens of Shopify themes on Ecom Cents, and I wrote this list for you in order to help you pick the right theme for your jewelry Shopify store and for your budget.

Without further ado, let’s dive in!

10 Best Shopify Themes for Jewelry Stores

EcomSolid – Best Free Shopify Theme for Jewelry

• Developer: EcomSolid
• Price: Free & paid plans: $0/month, $19/month, $39/month
• Updates: Free with each plan
• Mega Menu: Yes
• Predictive Search: Yes (Requires a 3rd party app)
• Related Products: Yes
• Customer Testimonials: No
• Built-in Templates: Yes
• Design Flexibility: High
• Other Features: Many

The two main reasons that make me recommend EcomSolid for Jewelry and all kinds of Shopify stores are the free plan that comes with many premium features, and the high flexibility in designing your theme with it.

What is even better is the fact that EcomSolid comes with a built-in landing page builder that allows you to create a high-converting, product-focused landing page for expensive items, which is great for jewelry stores as the products sold on these are usually medium to high ticket items.

And there are many other features that come with the free plan of EcomSolid that are rarely found in free Shopify themes, such as the mega menu for faster and easier navigation in jewelry stores with many products, the shipping time, the sticky checkout button, auto currency converter, and other features that help increase sales.

You can learn more about this option in my EcomSolid review where you can see how to get it for free.

Debut Default

• Developer: Shopify
• Price: Free
• Updates: Free
• Mega Menu: Yes (Basic)
• Predictive Search: Yes
• Related Products: Yes
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: Limited
• Other Features: Good Range

Debut is one of the top Shopify free themes that you could use for a jewelry store for many reasons, such as:

• It’s a free theme by Shopify itself, which ensures reliability and regular updates for free.
• It has many revenue-boosting features, different from most of the free themes, especially the ones that are useful for stores that sell unique and expensive items like jewelry and accessories, like the customer testimonials.
• It’s great for local jewelry businesses with physical stores as it has the pickup availability feature that allows you to add a Google map to your store.
• It allows you to add home page videos, in addition to the product video and the 3D objects on product pages, which are useful for increasing conversions.
• It comes with a built-in style or template (called Default) that you can use for a jewelry store in order to get started faster.

These all make Debut a great free Shopify theme for jewelry stores that you can start with, especially if you were on budget, or if you want a theme that is easy to deal with, but has the important features that are required for a jewelry store.

The predictive search feature helps the shoppers find what they are looking for by auto completing the product name when they are still typing in the search bar, along with the product image.

Check out my Debut theme review to learn more about this amazing theme and how you can get it for your Shopify jewelry store.

Supply Light

• Developer: Shopify
• Price: Free
• Updates: Free
• Mega Menu: No
• Predictive Search: No
• Related Products: No
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: Limited
• Other Features: Few

Supply is another free Shopify theme that you can use for a jewelry store, especially that it has a suitable built-in style, called Light, that is designed for selling jewelry and accessories.

And since it was created by Shopify itself, it means that it meets their high quality standards and it comes with free updates whenever it’s necessary, in order to keep your Jewelry online store functional and reliable.

The downfall though is that it doesn’t have as many features as Debut above, but it has the product reviews feature, which is essential for selling pricey items like jewelry on Shopify stores.

However, it has some useful features that can help improve the customer experience and increase sales like the buy-it-now button, the email signup form, the social sharing buttons, and more.

And it’s one of the best Shopify themes for large inventory stores as it comes with the collection filtering feature in the sidebar.

Debutify

• Developer: Debutify
• Price: Free & paid plans: $19/month, $47/month, $97/month (50% Off if you pay annually)
• Updates: Free with each plan
• Mega Menu: Yes (Only with paid plans)
• Predictive Search: Yes (Only with paid plans)
• Related Products: Yes (Only with paid plans)
• Customer Testimonials: No
• Design Flexibility: Limited for the free plan, high for the paid plans
• Other Features: Few for the free plan, a lot for the paid plans
• Built-in Styles: Many, but only with the paid plans

Debutify is similar to EcomSolid in many ways, such as the fact that it comes with both; free and paid plans.

The difference though is that the free plan of Debutify offers only few features and limited design flexibility, but the paid plans offer a lot of sales-boosting features that could help a jewelry Shopify store when used properly.

However, because it’s a quality theme with thousands of positive reviews from real users and a very high rating on Trustpilot, even the free plan of Debutify is a great option for jewelry stores.

But some of the very useful features of the paid plans of Debutify that can help your jewelry store are the featured video on product page, the frequently-bought-together feature (group upsell), and the Instagram feed feature that can help you build an engaged audience, especially that there are only few Shopify themes with the Instagram feed feature.

Check out my Debutify theme review to learn more about this theme and how to get the free plan.

Atlantic Chic

• Developer: Pixel Union (Owned by Shopify)
• Price: $180 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: Yes
• Related Products: Yes
• Customer Testimonials: No
• Built-in Templates: Yes
• Design Flexibility: Good
• Other Features: A lot

Atlantic is one of the top paid Shopify themes for jewelry stores for many reasons, including:

• It was created by a company that is owned by Shopify, which ensures the highest quality standards.
• It comes with free updates despite paying only once for getting the theme, which is difficult to happen with paid themes as most of the themes require a monthly or yearly payment in order to keep getting updates and support.
• It has a built-in style, called Chic, that is designed specifically for Shopify stores that sell jewelry.
• It has a lot of income-boosting features.
• The slideshow and the featured product on the home page can help in showcasing specific products that you intend on selling the most, especially when there’s a certain occasion like mothers’ day for example.
• The large images on product pages allow to show the jewelry items in details, which is important for buyers who want to get expensive items.
• The pickup availability feature that makes it a great theme for Shopify jewelry stores that are associated with physical stores.
• And many other reasons.

And the price for getting the Atlantic Chic theme for your Shopify jewelry store is really reasonable taking into consideration the number of available features, and the fact that you get lifetime free updates by paying only once.

It is actually very underpriced.

And there are already many jewelry online stores that use this quality theme.

Flex Luxe – Best Paid Shopify Theme for Jewelry

• Developer: Out of the Sandbox (Owned by Shopify)
• Price: $450 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: Yes
• Related Products: Yes
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: High
• Other Features: A lot

Flex is my top recommended Shopify theme overall as it was created to be the most customizable Shopify theme that gives you a lot of flexibility in designing your store, and it comes with a lot of the features that can help you brand your jewelry store and increase sales.

And it was created by a company that is owned by Shopify itself, like it is with Atlantic Chick above.

And Flex comes with a built-in style, called Luxe, which is designed mainly to be used on jewelry stores, which saves you a lot of time when getting started.

And when it comes for features that are necessary for jewelry stores, Flex Luxe has a lot of these features, such as:

• The mega menu with images.
• Product reviews.
• Related products.
• Predictive search with images.
• Large images on home page and product page.
• Videos on home page and on product page.
• Image slideshow on the home page.
• Wide layout.
• And more.

The price of Flex Luxe might seem high at the first glance, but if you think about it, the flexibility range it offers, the number of features that are great for jewelry stores, the great quality and support, and the fact that you only pay once for the theme and you get lifetime updates for free, all make you realize that it is actually underpriced.

And on top of that, it comes with a 14-day money back guarantee, which makes it safe to try it.

Check out my Flex theme review to learn more about it, and you can get my exclusive discount code.

Turbo Florence & Dubai

• Developer: Out of the Sandbox (Owned by Shopify)
• Price: $400 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: Yes
• Related Products: Yes
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: High
• Other Features: A lot

Turbo is similar to Flex above in many ways, such as the fact that it was created by the same company, it comes with free lifetime updates, and it comes with lots of features that are important for jewelry stores, such as the large images, the slideshow on homepage, the mega menu with images, and many more.

And the great thing is that Turbo comes with two built-in styles, Florence & Dubai, that are designed especially for Shopify stores that sell jewelry and accessories.

Turbo is also a fast-loading Shopify theme that is optimized for speed and easy browsing and navigation.

This theme comes with many features that are designed to increase sales such as customer reviews, related products, product filtering, video on product page and on home page, and more.

Like it is with Flex above, Turbo looks pricey, but it is worth more than the one-time payment as it comes with lifetime updates, and because of the countless useful features it offers for your jewelry store.

Not to mention that Turbo also comes with a 14-day money back guarantee, which makes it very safe to use on your Shopify jewelry store.

Check out my Turbo theme review in order to learn more about it, and you can get my exclusive coupon code from there.

District Coast

• Developer: Style Hatch, Inc
• Price: $180 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: No
• Related Products: Yes
• Customer Testimonials: No
• Built-in Templates: Yes
• Design Flexibility: Good
• Other Features: A lot

District is a third-party developer Shopify theme that you can use for your jewelry store.

But it is safe to get it because it’s a quality theme that is sold on the Shopify theme store itself, which is difficult to get any theme to be sold on it.

District offers a lot of features that made it my number one pick on my list of the best themes for print on demand Shopify stores, which makes it a great choice if you want to sell print on demand jewelry like necklaces, bracelets, and other items.

The built-in template called “Coast” is designed for stores that sell accessories, which makes it a good fit for Shopify stores selling jewelry as well.

Some of these features are:

• Image slideshow.
• Large images with high resolution on home page and product page.
• Video on home page.
• Product filtering in the sidebar.
• Related items.
• Color swatches.
• And more.

Add to that, District Coast theme comes the pickup availability feature, which makes it great for jewelry Shopify stores that sell locally and have a physical location.

District is sold on the Shopify theme store, which means that it comes with free lifetime updates despite the one-time payment.

Grid Moody

• Developer: Pixel Union (Owned by Shopify)
• Price: $180 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: No
• Related Products: Yes
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: Good
• Other Features: A lot

Grid was created by the same company that created Atlantic, which means that this is a high quality theme as well.

The built-in style called Moody is designed for stores that sell accessories, which makes it also good for selling jewelry as well, especially that it comes with important features that are helpful for jewelry stores like the mega menu and the product reviews.

Add to that the image slideshow and the featured collection on home page, the wide layout, the high resolution large images, and many other features.

Also, you can use the pickup availability feature if your jewelry Shopify store is associated with a physical store or showroom.

The Grid Moody theme comes with lifetime updates for free that you get by paying the theme price for one time only.

Mobilia Napa

• Developer: Out of the Sandbox (Owned by Shopify)
• Price: $180 One-time payment
• Updates: Free
• Mega Menu: Yes
• Predictive Search: No
• Related Products: Yes
• Customer Testimonials: Yes
• Built-in Templates: Yes
• Design Flexibility: Good
• Other Features: A lot

Last but not least, Mobilia comes from the same company that created Turbo and Flex above, and the built-in style called “Napa” is a good one to use on a jewelry store.

This theme has many of the features that are required for jewelry stores like the wide layout, large images, slideshow on the home page, featured collection on the home page, customer testimonials, mega menu, and more.

This theme is sold for a reasonable price that you pay once, and you get lifetime updates for free.

The fact that it is sold by a company that is owned by Shopify makes it a quality and reliable option for your jewelry store.

How to Pick The Right Theme for Jewelry Shopify Stores?

Choosing the right theme for your Shopify jewelry store depends on many factors such as:

• Your budget.
• The customizability in designing your store.
• The availability of conversion boosting features.
• The availability of features that are related to jewelry items such as large images, videos, slideshows, …etc.
• The support of the developer.
• The availability of a built-in style to get started faster.

EcomSolid is a great choice if you were on budget, and want to use some of the premium features, in addition to the design flexibility it offers with the landing page builder.

Flex Luxe, and Turbo (Florence and Dubai) are the best in terms of quality, customizability, support, features, and reliability, but they cost more than other themes.

District Coast is a great Shopify theme if you sell print on demand jewelry and accessories on your store, and the price is very reasonable with free lifetime updates.

Go through the list again and see which one suits your budget and needs the most.

Conclusion

I hope that my list of the 10 best free and paid Shopify themes for jewelry stores was helpful and insightful for you, and helped you know how to choose the right theme for your store.

If you still need help in selecting the right theme, please, tell me in the comments’ section below about your store, the number of products you expect to sell, your budget, and I will do my best to help you out 🙂

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