Choosing the best Shopify theme for a one product store can be critical for success as this kind of stores requires a clean design with a storytelling ability through large images, videos, slideshows, and a wide layout.
And you also need some features that can help increase your store’s revenue through increasing the average order value, and through increasing the conversion rate.
I have reviewed many Shopify themes, and I know what is needed in a theme for a single product Shopify store when it comes to design and features, and that’s why I created this list for you with both; free and paid themes.
Without further ado, let’s jump in!
Table of Contents
10 Best Shopify Themes for One Product Stores
EcomSolid – Best Freemium Theme for Single Product Stores
- Developer: EcomSolid
- Price: Free & paid plans: $0/month, $19/month, $39/month
- Updates: Free with each plan
- Design Flexibility: Good
- Built-in Templates: Many
- Features: Many
EcomSolid is a good choice if you want a good Shopify theme for a single product store that comes with premium features and without paying any money as it comes with a free plan that offers many useful features that can help your store’s performance.
Why is it great for one product stores?
One of the very important features of EcomSolid that makes it really great when it comes to hosting one product stores is the built-in landing page builder that comes for no additional cost with all of its plans, including the free plan.
Landing pages are mainly used to increase conversion and take the shoppers away from any distraction with a product-focused page.
And with other Shopify themes you usually need an external landing page builder that costs money on continuous basis, like ClickFunnels that costs $97/month for the lowest plan.
But EcomSolid gives you this feature for free, even with its free plan, which is great.
There are many other great features and benefits of the EcomSolid theme such as: the auto updater app, the sticky header, the advanced visual editor, lazy loading of images, …etc.
You can learn more about this theme and where to download it for free in my EcomSolid review.
Narrative – Best Free Single Product Shopify Theme
- Developer: Shopify
- Price: Free
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 4
- Features: Good range
Narrative is a completely free Shopify theme for one product stores that was created by Shopify itself.
This is great because it means that it meets the high quality standards of Shopify and it gets regular free updates that keep it reliable.
Single products stores usually sell medium to high ticket products, which is why storytelling is crucial when it comes to selling them.
And Narrative helps you with that as it was designed for visual storytelling and offers the ability to add a hero video and a vertical sideshow, and it comes with a wide layout that helps show the details of the products you are selling.
Also, you can add product video or 3D on the product page, which helps in increasing the trust in your products.
That’s why Narrative is on my list of the best Shopify themes with video.
Narrative also has some other features that can help the user experience and the conversions on your store, but one that stands out is the special instructions box on the cart page that allows the customer send notes to the merchant, such as not including the invoice for example if the product was going to be gifted.
Another great thing is that Narrative comes with four different built-in styles for stores with one product or small catalog, which can help you get started faster.
You can learn more about it in my Narrative theme review.
Express – Best One Page Free Theme
- Developer: Shopify
- Price: Free
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 2
- Features: Good range
Express was created to increase speed, improve the user experience, and ultimately increase conversion through its one-page structure.
It was mainly created for running small-catalog stores, and it accepts multiple products to be shown under different tabs on the same page, but the layout makes it also a great theme for one product Shopify stores.
Express also comes from Shopify itself, which makes it a quality theme that gets regular updates for free.
And it comes with two built-in templates to help you get started faster.
Some other features of Express theme that can help your one-product store are the quick buy button that adds the product to the cart and redirects the shopper to the checkout page in one click, and the slideout cart that makes it possible to view the cart without going to its page.
Debut – Single Product Theme for Local Businesses
- Developer: Shopify
- Price: Free
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 2
- Features: Good range
Another great free theme for one product Shopify stores that comes from Shopify itself.
Debut offers the ability to add video to the home page and to the product page, in addition to the slideshow.
All of these are crucial for single product stores that sell medium to high ticket items.
But another great feature of Debut is the ability to add customer testimonials, which is necessary for single product stores that sell pricey items as it shows trust and increases the conversion rate.
Another very useful feature of Debut is the Pickup Availability feature that allows the Shopify merchant to add a map for the location of their store or pickup location if they had one, which makes it a great Shopify theme for one product stores that sell locally.
Another great features is the “Recommended Products” feature that allows you to add other items such as accessories or related products, which helps in increasing the average order value on your one product store.
You can learn more about this great theme in my Debut theme review.
Debutify – IG Feed Feature
- Developer: Debutify
- Price: Free & paid plans: $0/month, $9.5/month, $23.5/month, $48.5/month
- Updates: Free with each plan
- Design Flexibility: Good for the paid plan, limited for the free plan
- Built-in Templates: Many
- Features: A lot
Debutify is another freemium theme that allows can be used on Shopify stores that sell one product.
The downfall is that the free plan of Debutify doesn’t offer many features, but it’s still a quality theme that has a high rating from thousands of users.
And the video feature is a great one for your single product store.
But the paid plans of Debutify offer a lot of features and customizability options that can help your one product store, such as the quantity breaks that allows you to offer discounts on buying more than one unit of the same item.
Another great Debutify feature for single product stores is the Instagram feed feature that allows you to embed the IG feed of your business’s account on your store for your audience to follow you there, and create more rapport and trust, which is very useful for single product stores that sell pricey products.
This is why Debutify is one of my favorite Shopify themes with the Instagram feed feature.
Startup – Premium One Product Shopify Theme
- Developer: Pixel Union (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 4
- Features: Many
Startup is a clean Shopify theme that can be used for single product and small inventory stores.
Some of the features that make Startup good for serving these stores are the video on the home page, product video, customer testimonials on the product page, and the “you may also like” feature that can be useful for increasing the average cart value by offering low ticket items as an upsell or a cross-sell to the single product you intent to sell.
Startup is a premium theme, and it comes with a lot of other features that can help your store’s conversions, such as the FAQ modules, product page tabs, social buttons, and more.
Startup comes with four different styles to help you get started with your one product Shopify store faster.
Startup is a paid theme, but it costs a one-time payment and you get lifetime updates for free, and it was created by a company that is owned by Shopify, which makes it a quality theme that gets regular updates.
Launch – One Product Theme for Crowdfunding Campaigns
- Developer: Pixel Union (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 3
- Features: Many
Launch theme was also created for single product Shopify stores, and even more, for crowdfunding campaigns.
The wide layout, the home page video, the product video, and customer testimonials on the home page, all make this theme a great option for Shopify merchants that sell a single product, especially those who sell new or innovative products.
Some other features that can help increase the revenue of your single product store with Launch theme are the buy-it-now button, social sharing buttons, the email newsletter subscription form, and the progress bar for crowdfunding campaigns.
Launch was also created by Pixel Union that belongs to Shopify, and you get free, regular updates with it despite paying once for its price.
It also comes with three built-in styles to help you get started faster.
Flex Techno – Highly Customizable 1-Product Theme
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $450 One-time payment (14-Day money back guarantee)
- Updates: Free
- Design Flexibility: High
- Built-in Templates: 13
- Features: A lot
Flex is my number one Shopify theme overall, and it is the most flexible theme when it comes to customizing your store, which is really helpful when selling one item on your Shopify store.
Also, Flex has countless of features that can help the performance and the revenue of your store.
Some features that can help your single product store are the “pre-order” button that allows you to start receiving orders even before you have the product in stock, the product page tabs, the signup pop-up letter to collect emails from your store’s visitors for later followup (necessary for high-ticket items), adding customer testimonials, FAQ sections, and more.
Flex comes with 13 built-in styles to help you start faster, and one of them (Techno) is designed to host single product stores.
The price of Flex is not the lowest, which is why it is here down on the list despite being the best Shopify theme I found so far.
In my opinion, compared to other paid one product Shopify themes, Flex is underpriced for what it provides in terms of quality, features, and customizability.
However, Flex was created by Out of the Sandbox, which belongs to Shopify itself, and that ensures the highest quality standards and the regular, free updates despite paying only once for the theme.
Also, because of the relatively high price, Flex comes with a 14-day money back guarantee, which makes it safe to try it.
You can find out more about this theme inside my Flex theme review where I also offer an exclusive discount code.
Maker Fashion
- Developer: Troop Themes
- Price: $180 One-time payment
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 3
- Features: Many
Maker is another great Shopify theme for one product stores as it was created for visual storytelling through the wide layout, the video on the home page, and the ability to add big images with a high resolution.
It also allows for adding customer testimonials on product pages, which helps conversions on single product stores, and allows for recommending related products or different variants of the same product on the product page.
The theme was developed by a third-party developer, and it suits all sizes of product catalogs, but there are built-in templates that are more customized to certain sizes of stores, like the “Fashion” template that is designed for hosting single product stores.
Since Maker is sold through the official Shopify theme stores, this means that it meets the high quality standards of Shopify, and it comes with regular, free updates even if you pay only once to get it.
Unlike Flex above, Maker doesn’t come with a 14-day money back guarantee.
Highlight Signle
- Developer: Known Themes
- Price: $180 One-time payment
- Updates: Free
- Design Flexibility: Limited
- Built-in Templates: 3
- Features: Many
Highlight was created for small inventory Shopify stores, and it comes with three built-in styles, one of them is dedicated for stores with a single product, and that template is called “Single”.
This theme is designed for storytelling, and it offers some level of animation in showing images as someone is scrolling down on the home page.
It also allows for organizing the product information inside modules, and allows for recommending related items on the product page.
Another great feature with this single product Shopify theme is the ability to add customer testimonials on the product page, which helps in creating trust and in increasing conversions.
Highlight was also created by an independent developer, but since it is sold through the Shopify theme marketplace, this means that it meets the quality standards of Shopify, and it comes with regular, free updates despite the one-time payment.
How to Pick The Right One Product Shopify Theme?
Picking the right Shopify theme for a single product store depends on many factors, such as:
- The budget you have.
- The customizability level you are seeking.
- The availability of built-in templates.
- Important features for single product stores like the visual storytelling, slideshows, home page and product videos, customer testimonials, recommended products for increasing the AOV, pickup availability in case you have a physical location, …etc.
- Other features that can help your store’s conversions.
- The developer.
EcomSolid’s free plan is a great option if you were on budget, as it allows for using the built-in landing page builder, which can increase conversions on single product stores.
Narrative is also a great free single product theme as it comes from Shopify itself, and it is designed for storytelling through videos, slideshows, and the wide layout.
If you have some money to spend, the Flex is the best paid theme, but it is not the cheapest.
Launch is a great theme for crowdfunding campaigns on single product Shopify stores.
And Startup is a great and affordable theme as it was created by a company that is owned by Shopify itself.
Conclusion
There you go!
I offered you the 10 best Shopify themes for one product stores, three completely free, two freemium, and five paid.
If you still need help in choosing the right theme for your single product Shopify store, then please, tell me about your store, product, and your budget in the comments’ section below, and I will do my best to help you out 🙂