Choosing the best Shopify theme for service businesses relies on certain factors that might be different from the ones that you need for a Shopify store that sells physical products, and might be different from one type service to another.
Some of the important features for service-based stores for example are: the visual storytelling, ability to add a slideshow or videos on the home page, customer testimonials, location maps if your service business has a physical location, …etc.
After reviewing tens of free and paid Shopify themes, I decided to write this list of the best 15 options for you to choose from, depending on your budget, type of business, and number of services that you offer.
Without further ado, let’s jump in!
Table of Contents
15 Best Shopify Themes for Service Businesses
EcomSolid – Best Free Shopify Service Theme
- Developer: EcomSolid
- Price: Free & paid plans: $0/month, $19/month, $39/month
- Updates: Free with each plan
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes (Using a 3rd-party app)
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: High
- Other Features: Many
EcomSolid is a premium theme that comes with a free plan that offers many of the premium features, especially the ones that are useful for business owners.
The main feature that stands out the most is that this theme has a built-in landing page builder that allows you to craft the sales page that you want for selling a certain service, which is necessary for creating high-converting sales pages, especially when offering med.-high ticket services.
And this feature is available even for the free plan.
Another great feature with the free plan of EcomSolid that makes it a great theme for Shopify stores that sell services is the Facebook Messenger live chat feature that allows customers or prospects to easily reach out, which improves the trust and conversions.
Some of the other features that are helpful for businesses that sell services are the image slideshow, animations, and the FAQ’s on home page.
You can keep using the free plan of this theme for your service-based business for as long as you want. and you can upgrade to any of the paid plans or change to another theme later.
Check out my EcomSolid review to learn more and see where you can download it for free.
Narrative – A Free Theme by Shopify for Services
- Developer: Shopify
- Price: Free
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: No
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: Medium
- Other Features: Good
Narrative is another great free theme that can be used for selling services on Shopify.
This theme comes from Shopify itself, which means that it gets regular updates whenever necessary in order to keep it functioning properly.
But the main thing that makes it fit for service-based businesses is that it was designed for brands with few products and medium to high ticket products or services.
This is clear from the general layout that is built with focus on storytelling, which is important for businesses that sell services as people are usually reluctant before buying a service from a business they have never dealt with before.
And the hero video and the vertical slideshow on the home page make Narrative a very good choice for doing this job.
Check out my review of Narrative theme to learn more and see where you can download it for free.
Debut – A Free Shopify Theme for Local Businesses
- Developer: Shopify
- Price: Free
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
Debut is another great free Shopify theme that can be used for a store that sells services online.
Although Debut wasn’t created for small catalogs like the previous option above, but it is a very good option for service-based businesses.
The reason for that is that you can customize the home page for storytelling, especially with the slideshow and video on the home page.
But in addition to that, Debut allows you to add customer reviews or testimonials to your Shopify service store, which is proven to increase trust and conversions.
Add to that, Debut allows you to easily add a location map for your business if you operate in a certain area.
And since this theme was created by Shopify itself, you can rest assure that it will get free updates whenever it’s necessary in order to keep your store running smoothly.
Check out my Debut theme review to see where you can download it for free.
Brooklyn Playful
- Developer: Shopify
- Price: Free
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: No
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: Medium
- Other Features: Good
Brooklyn is another free theme from Shopify that helps in storytelling with the wide layout, slideshow, and video on the home page.
The nice thing is that one of the built-in templates (called Playful) that you can get for Brooklyn for free is designed for stores that sell snacks, and you can easily customize it to your business if you offer food, drinks, or snacks delivery service, which makes Brooklyn a good theme for food delivery.
Brooklyn is also provided by Shopify, which makes it a reliable and quality theme despite being a free one.
Check out this Brooklyn theme review to learn more about it and know how you can download it.
Express – Free Shopify Theme for Food Delivery Services
- Developer: Shopify
- Price: Free
- Updates: Free
- Wide Layout: Yes
- Storytelling: No
- Customer Testimonials: No
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: Limited
- Other Features: Good
Express is another free theme by Shopify itself, and it is designed to be used on one-page Shopify stores, mainly the ones that sell food, drinks, and groceries.
This makes it a great theme for Shopify stores used by businesses that offer the food delivery service, especially that the two built-in styles that come with it are designed for this kind of businesses.
The downfall though is that it doesn’t allow for storytelling, and it doesn’t have the customer reviews feature or the location map feature built-in, but you can add these two using external Shopify apps if you needed them.
The theme is offered for free and you get free updates with it whenever it is necessary.
Artisan – Best Paid Shopify Services Theme
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: A lot
Artisan is my favorite paid Shopify theme for service businesses for many reasons, such as:
- It was mainly designed for businesses that sell services on Shopify.
- It offers the main important features that can help conversions on stores for services such as the wide layout, the story telling, the slideshow on the home page, and the customer testimonials.
- It was created by a company that is owned by Shopify itself, which ensures the highest quality and reliability measures.
- It offers a lot of other features that can help increase conversions, revenue and branding.
- It comes with different built-in styles that are designed for service-based businesses.
And one of the built-in styles (called Barcelona) is designed for hosting Shopify stores for artists, which makes Artisan a great Shopify theme for selling art products, classes, and services.
The price of Artisan is very reasonable compared to other paid themes in the market and what they provide.
Not to mention that it is created and supported by a Shopify-owned company, which makes it always ahead of other themes in terms of quality and reliability.
Also, with Artisan, you pay the price only once, and you get lifetime free updates, unlike many paid themes that require a monthly or an annual payment to keep getting support and updates.
If you are looking for a robust, high-converting, and reliable paid Shopify theme for selling services, then Artisan by Out of the Sandbox is the way to go.
The main thing I don’t like is that it doesn’t come with the location map feature, but you can add it through an external Shopify app if you need it, and many are available for free.
Editorial – A Great Shopify Theme for Professional Services
- Developer: Switch (3rd-Party developer)
- Price: $160 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: No
- Location Map: No
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
With its built-in styles and features, Editorial is a great Shopify theme for professional services businesses.
The theme also offers a wide layout with storytelling structure that allows for adding a slideshow and multiple videos on the home page.
In addition to that, you can add multiple sections for blog post carts, depending on how many categories your blog has, which is great if you use content marketing as a way to get free traffic to your Shopify website that sells professional services.
Although Editorial is provided by a third-party developer, but since the theme is sold through the Shopify theme store, then it means that it has gone under strict testing procedures and it meets the high quality standards of Shopify.
Also, the theme price is very reasonable compared to what it offers, and you get lifetime updates for free despite paying only once for getting this theme for your professional services Shopify store.
What I dislike about Editorial is the lack of the customer testimonials and the location map features, but these can be added separately by free or paid Shopify apps.
Launch – Paid Shopify Theme for Local Service Businesses
- Developer: Pixel Union (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: A lot
Launch was originally created for Shopify stores that sell one product using crowdfunding campaigns, but it is a great theme for selling services because it has the main elements and features that are required for this kind of stores, such as:
- The wide layout.
- Story telling.
- Slideshow on home page.
- Wide video on home page.
- Customer testimonials.
- Location map that allows you to use it for a local business that sells services.
And more.
Launch was also created by a Shopify-owned company, which means that it follows the highest quality standards and it gets regular updates for free.
And the price is very reasonable compared to what this theme offers, which makes it a great fit for your Shopify services store.
Startup
- Developer: Pixel Union (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: A lot
Another great theme to use for Shopify stores that sell services and is very similar to the previous option as it offers the wide layout, the storytelling ability with the slideshow and the home page video features, and the customer testimonials that help conversions on stores selling services.
Add to that, Startup also comes with the location map feature, which makes it a great Shopify theme for local service businesses.
What makes Startup stands out even more is the ability to add a FAQ’s (Frequently Asked Questions) section on the home page in order to answer the most common questions that people ask about services that businesses sell.
This theme was created by the same company that created Launch, and it comes with free lifetime updates despite the one-time payment and the many helpful features.
Emerge Dark
- Developer: Troop Themes (3rd-Party developer)
- Price: $180 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
Emerge is a great theme that has the main features necessary for stores that sell services on Shopify, such as the wide layout, the storytelling structure with the image slideshow and the home page video, the customer testimonials, and the location map, which makes it also great for local service businesses.
And one of the built-in styles of Emerge theme (called Dark) is pre-designed for barbershops that serve a certain area and sell products related to hair and facial care.
The theme comes with many other features that can help branding and conversions, and it is sold on the Shopify marketplace, which means free lifetime updates despite the one-time payment for the quality theme.
Showcase Beard
- Developer: Clean Canvas (3rd-Party developer)
- Price: $250 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
Similar to the previous option, Showcase is also designed for visual storytelling with the wide layout, image slideshow, and video on the home page.
This is in addition to the ability to add customer testimonials and a location map in case that your service-based business services a certain area.
Also, one of the built-in templates ( called Beard) is designed for barbershops that sell related products online and welcomes customers in the barbershop.
However, you can customize any of the built-in templates to fit whatever kind of business you have.
The price for this theme is higher than the previous paid services Shopify themes on this list, but this is because it was built to comply with the Online Store 2.0 infrastructure, which offers a wider flexibility in designing your store by adding sections to almost any page on your store, and not only the home page.
Also, you get lifetime updates for free since Showcase is sold through the Shopify theme store.
Parallax Vienna – Grocery Delivery Service Businesses Theme
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $180 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: A lot
Parallax was created by OOTSB mainly for stores with medium and large inventory, but it also fits service businesses as it has the essential features like the storytelling structure, the wide layout, the slideshow and multiple videos on home page, and the customer testimonials.
Also, Parallax comes with the location map feature, which makes it a great theme if you provide services in a certain location.
And the nice thing is that one of the built-in templates (Vienna) is designed for stores that deliver grocery.
Parallax is a high quality theme that is sold and supported by a company that belongs to Shopify itself, which means that it is worth much more than the price you buy it at.
You can check it out through my review of Parallax theme in order to learn more about it.
Canopy – Large Volume Food Delivery Service Businesses
- Developer: Clean Canvas (3rd-Party developer)
- Price: $240 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
Canopy was created by a third-party developer especially as a theme for Shopify stores that sell food delivery services.
And it comes with three built-in templates, all designed for stores that deliver groceries, fast food, ready-made meals and snacks.
The theme has a clean design, and it comes with the necessary elements of an online store for a service-based business such as the storytelling structure with the home page video and slideshow, customer testimonials, and even location map.
This theme was also built on the OS 2.0 infrastructure, which offers a good customizability level.
And since Canopy is sold on the Shopify theme store, you get free updates for lifetime when you pay once for it.
Foodie – Local Food & Drink Businesses
- Developer: We Are Underground (3rd-Party developer)
- Price: $250 One-time payment
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: No
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: Good
- Other Features: Many
Foodie theme is similar to Canopy above, and it can be used for selling food and drink delivery services on Shopify stores.
One of the main differences is that Foodie is designed for services businesses that sell fewer products compared to the design of Canopy.
The wide layout with the storytelling structure, image slideshow and animation, and location map all make it a good theme for local food and beverages delivery service businesses that use Shopify.
The downfall is that it doesn’t have the customer testimonials feature built-in, but you can use an external app in order to add it.
Foodie also comes with a lot of features, and you get free lifetime updates since it is sold on the Shopify marketplace.
Flex
- Developer: Out of the Sandbox (Owned by Shopify)
- Price: $450 One-time payment (14-Day money back guarantee)
- Updates: Free
- Wide Layout: Yes
- Storytelling: Yes
- Customer Testimonials: Yes
- Location Map: Yes
- Built-in Templates: Yes
- Design Flexibility: High
- Other Features: A lot
Flex is my number one Shopify theme overall, and it was mainly created to be the most customizable Shopify theme that allows you to change the layout of your store and move things around, in order to customize it to your brand.
And the fact that it comes with 13 built-in templates to choose from, it can be used for almost any kind of service based business.
This is also in addition to the fact that it offers countless of useful features for conversions and branding, including the ones necessary for service-based businesses such as the customer testimonials, location map, video, animations and slideshow on the home page, and more.
Flex was created by Out of the Sandbox that is owned by Shopify itself, and it is the most robust theme that suits almost all kinds of businesses that sell on Shopify.
This justifies the relatively high price, which is actually is less than what the theme actually deserves.
Flex also comes with lifetime free updates like all themes by the same company.
But on top of that, Flex comes with a 14-day money back guarantee, which makes it very safe to try it.
You can learn more about it in my Flex theme review where you can also find my exclusive discount code.
How to Pick The Right Shopify Theme for Selling Services?
Choosing the right Shopify theme for selling services online depends on each business and on some common criteria, such as:
- The budget you have.
- The level of customizability you want to have over designing your services Shopify store.
- The number of service you offer.
- The industry you are in (art, teaching, food delivery, professional services, …etc.)
- Whether it’s a local business or just an online business.
- the availability of storytelling structure and relevant features such as the slideshow, video, wide layout, …etc.
- The ability to add customer testimonials.
- Other features like cross-selling and upsells, email subscription form, pop-up’s, …etc.
Based on your budget and business’s needs, check out the list of the 15 themes above in order to find the right one for your service-based business.
Conclusion
I hope that my list of the 15 best Shopify themes for service businesses was insightful for you and that the guide in the previous section is enough to help you pick the right theme for your business that sells services on Shopify.
If you still need help in picking the right theme, then feel free to tell me in the comments’ section below about your business, the services you offer, and your budget, and I will do my best to help you out 🙂